the International Food Information Council (IFIC), Background Two out of three consumers support foods produced through biotechnology and have confidence in the Food and Drug Administration's (FDA) policy for labeling biotech foods. These were among the findings of a national survey of 1,002 U.S. adults, conducted by Wirthlin Worldwide October 8-12, 1999 for the International Food Information Council (IFIC). The survey updates previous data collected by IFIC in March 1997 and February 1999. To access the IFIC website, click here.

IFIC President Sylvia Rowe said, "The vast majority of American consumers still place a great deal of confidence in the benefits of, and current regulatory climate for, agricultural biotechnology. A three-fold increase in media coverage of food biotechnology and confusion in the international marketplace have raised questions with some consumers. But most people remain positive and look forward to the benefits of biotechnology." The new IFIC data are consistent with, and perhaps more positive than, a Gallup Survey conducted September 23-26. The Wirthlin study showed that 73 % of consumers have heard "something about biotechnology," and 63% expect to benefit from it over the next five years. More than two-thirds of consumers say they would be more likely to buy produce enhanced through biotechnology to be protected from insect damage and require fewer pesticides. Consumers with the highest education levels tend to be the most favorable toward food biotechnology.

Confidence in U.S. Labeling Policy

While some surveys have suggested that most Americans demand labeling of biotech foods, the IFIC surveys have been the only public vehicles to test consumer reaction to the actual Food and Drug Administration (FDA) labeling policy. Seven out of ten Americans (69%) support the current FDA labeling policy, which requires that foods produced through biotechnology include special labeling only if the food has been significantly changed.

"When Americans are given complete information, they endorse the scientifically grounded approach of the FDA," according to David B. Schmidt, IFIC's Senior Vice President, Food Safety. In fact, a new question in the IFIC survey found 81% of American consumers agree that, rather than labeling products as containing biotech ingredients, "it would be better for food manufacturers, the government, health professionals and others to provide more details through toll-free phone numbers, brochures and web sites."

Benefits of Biotechnology Resonate with Consumers

While reports of arguments against biotechnology have impacted consumer attitudes, the new data emphasize the need for experts to clearly articulate the consumer benefits of biotechnology. Nearly four in ten Americans reported that they are aware that there are products in the supermarket produced through biotechnology. Consumers tended to be more aware of produce examples, such as tomatoes and fruit, although many more Americans than in past surveys realized corn and soybeans have been improved through biotechnology.

"This survey shows Americans have great faith in the promise of biotechnology, but they need to hear about the benefits from credible experts," according to Rowe. "Some groups have frightened people with one-sided information about a complex topic. However, Americans are able to sift through extreme information on all sides of an issue."

Educational Materials

IFIC has comprehensive information on food biotechnology for journalists, opinion leaders and consumers. Surveys, background, expert quotes, and consumer publications can be accessed from our web site at or by contacting us at (202) 296-6540. Referrals to nearly 50 experts from medical, academic, dietetic, environmental, regulatory and other disciplines are also available. The International Food Information Council is a nonprofit organization whose mission is to communicate science-based information on food safety and nutrition to health and nutrition professionals, educators, government officials, journalists and others providing information to consumers. IFIC is supported by the broad-based food, beverage and agricultural industries.

** NOTICE: In accordance with Title 17 U.S.C. Section 107, this material is distributed for research and educational purposes only. **